What Is A Focus Word?
This is one word that you want to keep top of mind throughout the year as an overall theme to serve as a powerful tool for focusing intention, guiding attention and ultimately shaping execution.
This word is all about the way of doing things or a way of being. It has the ability to guide your thinking and ultimately your actions. It recurs in your mind to keep you attentive to that which you have decided to focus your energy and resource and it serves as a powerful reminder of how you want to show up.
How To Choose Your Word
Your word has to be meaningful to you and therefore, to find your Powerful Focus Word, you will have to dig deep. Here are some simple questions to get you thinking:
- Think about your goals for the year, is there a word that could serve as a foundation for that success?
- How do you feel when you think of this word?
- Does this word apply broadly to your life? The more areas for which it is useful, the more powerful the word.
- Are you ready for this word? Is this the right year for it, or will it serve you better later?
Let a few words come to you. Feel the word! Which word can you say you’re 100% committed to? Choose that one! You’ll know when you’ve hit the right one.
If you’re struggling to find a word for the year, here are a few ideas below:

How To Use Your Focus Word Effectively:
A focus word will only be useful to you if you hold it in your mind, therefore you should make the word part of your day. Here are some ways you can keep your focus word at the top of your mind:
Write the word in a prominent place – by your bed, bathroom mirror, in your daily planner, or on your vision board or worksheet.
Reflect on the Word Daily – set an intention every morning with respect to the word. Reflect each night on how you showed up. Celebrate the wins. Learn from the challenges.
Tell others about your word – incorporate it in regular meetings with other entrepreneurs, your coach, or good friends.
For those who are curious, my Focus Word for 2021 is Bold. I am focused on being BOLD enough to go after my dreams, BOLD enough to show up for my business. BOLD enough to ask for what I want and BOLD enough to say I deserve it!
Always remember your focus determines your reality.
– George Lucas
I hope this post helped you choose your focus word of the year! Let me know what word you chose in the comments below!




